EkoTable was a start-up which gave consumers the option to buy goods made by local people. The idea came from the observation that the only goods available were ones produced cheaply and abroad (a theme which was also part of The Usa Family Estate). Consumers had no easy way to find items that stimulated their own local economy while at the same time had less of an environmental impact.
The project took several years to build and finally launched on August 28, 2010 in an exhibit that featured the products of Bay Area artisans.
The site ran for 280 days, until the company ran out of resources in 2011.